Strictly between us · 28 July 2026
The Hourglass:
the skinny.
We've talked her business model over before, and we had it about right. This is the paperwork catching up with the theory — Companies House, Land Registry and the sale listing itself, all saying what we said. Receipts linked at the bottom.
It's not "going up for sale". It's already listed.
The message says she's "taken the leap". Leap taken — the pub is live on the market with Ernest Wilson Business Agents, disguised the way pub sales always are so customers and staff don't clock it: no name, no frontage photos, listed as "Chic, Stylish Micro Pub, Burton-on-Trent" — ref 591689, flagged as NEW.
How do we know it's yours? The listing describes:
- An affluent, picturesque village on the Staffordshire–Derbyshire border
- Owner "put their vision and design flair to this project in early 2022" — the Hourglass opened March 2022
- Grade II listed high-street townhouse, walled terraced yard, covered archway, outside loo
- Cocktails, craft ales, live music, themed nights, charcuterie platters
- "A reluctant sale by the hands-on owner operator who wishes to take life a little easier now" — near word-for-word her message
When an agent shouts about turnover and goes quiet on profit, it's because the profit number doesn't sell the pub.
And it's box-fresh. The listing photos on the portal carry a hidden upload timestamp: 01:42am, Monday 27 July 2026 — the overnight feed that pushed it live. No web-archive crawls of it exist yet and it hasn't even reached Rightmove. Translation: it went live in the small hours of Monday morning, and her message landed later that same day — she timed the two together, telling you before anyone could stumble on it. Which is decent of her, actually. (And the instruction is older than both: photos, particulars and sign-off with an agent usually run a couple of weeks before a listing goes live, so this was in motion by mid-July.)
The numbers say the party peaked in 2023.
Limited companies file accounts whether they like it or not. The Hourglass Tutbury Ltd files "filleted" accounts — no profit figure shown — but the balance sheet can't hide the direction of travel:
| Year to Aug | Net assets | Cash |
|---|---|---|
| 2022 (first 6 months) | £31,254 | £49,359 |
| 2023 (the peak) | £60,393 | £65,026 |
| 2024 | £46,568 | £54,607 |
| 2025 | £20,245 | £30,410 |
Source: filed accounts, Companies House 13546101.
Two straight years of shrinking equity — two-thirds of the company's value gone since 2023. And the footnotes are better than the headlines: by August 2025 Kirsty had personally lent the company £17,287, while the Tutbury company had lent £9,084 to her new Hilton company. Tutbury was being milked to feed Hilton, and topped back up from her own pocket.
Not a car crash — a decent little pub that had its novelty year, then thinned out. Exactly the shape of thing you sell while it still looks pretty.
What she's probably doing — the bit we'd already called.
None of this will surprise you; it's the model we've talked about before. What's new is that the records now back it up. She's 57. Read the two businesses side by side and the strategy writes itself:
Hilton is the real bet. The Hourglass Hilton is the old Hilton House Hotel — a proper site with letting rooms, car park and land, picked up after the previous operator went bust in 2023. Its first year's accounts are wafer thin (net assets £7,288, and £260 of working capital — genuinely, two hundred and sixty quid), with 24 staff on the books. It needs her, full stop. Tutbury sold = £100k of cash plus every evening of her week back, both redeployed to the site with actual upside. "Keep Hilton a little longer to get it to its full potential" is her telling you this straight.
And the outbuildings are already earning. The converted units at the Hilton House site have at least one commercial tenant: Bloods and Beyond Ltd — a CQC-registered mobile phlebotomy and training firm (which, funnily enough, has been knocking on DoctoriumGP's door) — moved its registered office into 45–47 Main Street, the Hilton House block, in September 2025. Clock what that means: rooms upstairs, a pub downstairs, and tenants in the yard. Rent is the exact opposite of the Tutbury problem — it arrives whether or not Kirsty is standing behind a bar. Put the two sites side by side and her whole strategy is four words: sell the job, keep the asset.
The freehold twist. Neither of her companies owns any property. Land Registry shows 6A High Street sold on 1 April 2025 for £265,000 — and numbers 5 and 8 sold the same fortnight for £300k and £350k, which smells like one investor buying the terrace. Two readings: either she bought her building personally last year (in which case she keeps the freehold, sells the business to whoever comes along, and becomes their landlord collecting rent — tidy), or a new landlord bought the block and her rent went up, which is exactly the sort of thing that turns "one day I'll sell" into a live listing. A £7 title register would settle which. Either way: the £100k asking price includes zero bricks.
The car-park-into-houses theory (Dad's): nothing filed with South Derbyshire planning as of this week. If that's her endgame at Hilton, it's not on paper yet. Worth watching.
What it's actually worth — and who'd actually buy it.
To be clear: she's selling this to a stranger off the open market, not to anyone we know — this is pure spectator sport. But you've got a ringside seat to a small-business sale, so here's how the pricing really works.
Do the arithmetic the agent won't. Here's a beer-mat P&L — every line an estimate or an educated guess (the real numbers sit in the agent's pack behind a login), but the shape will be about right:
| Beer-mat P&L (est.) | Low | High |
|---|---|---|
| Till takings (as listed) | £325,000 | £325,000 |
| Less VAT (takings quotes are usually gross) | −£54,000 | −£54,000 |
| Less cost of stock (~40% on drinks & platters) | −£108,000 | −£100,000 |
| Gross profit (~60–63%) | £163,000 | £171,000 |
| Staff (pool of 18 casuals, evenings) | −£85,000 | −£60,000 |
| Rent (unknown — the big swing factor) | −£20,000 | −£15,000 |
| Rates, energy, insurance (Grade II building) | −£20,000 | −£12,000 |
| Bands, licences, repairs, card fees, sundries | −£25,000 | −£15,000 |
| Left over — before the owner pays herself | £13,000 | £69,000 |
Estimates and guesses, flagged as such. Realistic middle: £30–45k in a good year — as wages for the owner's own 50-hour week, not as return on capital.
Sense-check it against her filed numbers: retained value grew £29k in the 2023 peak year, then fell £14k, then £26k — while she was lending the company money, not taking it out. Whatever she's been drawing, by 2025 the pub wasn't covering it. Small leasehold pubs sell for roughly 1.5–2.5× their true annual profit, so a £100k price tag is claiming there's £40–60k a year in it — the very top of the beer-mat range.
There is — but only if the "profit" is the owner's own unpaid labour. The moment a buyer pays a manager to stand where Kirsty stands, that £40–60k mostly evaporates. Which is precisely what the last two years of her accounts show: her attention moved four miles up the road, and the equity followed it out the door.
And here's the lesson worth keeping long after this pub is sold. A business like this is the person. The regulars come for Kirsty's welcome. The themed nights happen because she dreams them up. The vibe everyone raves about is her taste, her rapport, her management of a room — and none of that transfers on a contract. The trade calls it key-person risk: when the product is the owner's relationships, the goodwill walks out the door with the owner, so a buyer won't pay for it — because they know full well they're not buying her. That's why "busy" and "valuable" are two different words. A busy pub built on one irreplaceable individual isn't a sellable asset; it's a well-decorated job. The businesses that sell for real money are the ones that run without their founder standing in them — remember that whichever direction your life goes.
This isn't an investment — it's a £100,000 ticket to buy a job. The only buyer it genuinely works for is a sole trader living on the premises and standing behind that bar seven shifts in ten. And here's the kicker: per the particulars there isn't even a flat up there — the first floor is a prep kitchen and storerooms. The one model that makes the maths work doesn't currently exist in the building.
Add the 2026 backdrop — wage and NIC rises, energy, beer duty, pubs changing hands at multi-year highs — and whoever does buy it is taking on the hardest years of the trade, bought from the person who knows its numbers best.
Meanwhile, your job.
Not that you're losing sleep — noted, you could walk into another bar tomorrow. For the record anyway: a buyer inherits staff on existing terms automatically (TUPE), the Hilton transfer offer stands, and pubs at this level routinely take 6–18 months to sell. She said "months or even years" — the listing data agrees with her.
Things worth clocking from behind the bar, purely for sport: strangers getting quiet guided tours on weekday afternoons (viewings), the listing price dropping (a £100k ask that cuts to £75k inside six months tells you everything), and any news of who actually owns the freehold.
If you fancy sending her something back.
Entirely optional. She wrote you lot a proper message; here's a draft if you want to return the favour. Tap the text to edit it right here — make it sound like you, not like Dad — then hit copy and paste it into WhatsApp.
"An hourglass never really stops —
someone just turns it over."
All public record. Compiled 28 Jul 2026. Keep it off the group chat — she's been good to you.